Outdoor advertising permits in Malaysia: what you need to know
Updated: 17 Sep 2026, iklan.app
Outdoor advertising such as billboards and digital screens in Malaysia is regulated by local authorities (PBT) under their own by-laws. The media owner usually holds the site licence, but advertisers still need to make sure their content meets the local authority's conditions and advertising law. Always ask for proof of the permit before booking.
Who regulates outdoor advertising
Each local authority, such as a city hall, city council, municipal council or district council, has its own rules for billboards and signboards in its area. Conditions and fees differ by area, so check with the relevant authority for current details.
Who is responsible for what
- The media owner usually applies for and holds the licence for the billboard structure or screen.
- The advertiser is responsible for the ad content: it must be accurate, not misleading, and meet the conditions set.
- Some local authorities also set content conditions, for example clear use of the national language, and may require design approval.
Other relevant laws
Besides local authority rules, ad content must comply with laws such as the Trade Descriptions Act 2011 and the Consumer Protection Act 1999, and with the Malaysian Code of Advertising Practice. Ads for certain products, such as health foods, medicines or financial products, may need additional approval.
Checklist before booking
- Ask the media owner for a copy or number of the site's advertising licence.
- Ask whether your design needs local authority approval and how long it takes.
- Make sure claims in your ad (for example "halal", "No. 1" or health effects) can be substantiated.
- Keep a written agreement that states who is responsible for permits.
FAQ
Do I need to apply for a permit myself?
Usually not for an existing billboard, because the media owner holds the site licence. You still need to make sure your content meets the local authority's conditions, and signboards at your own premises usually need your own application.
What happens if a billboard has no permit?
The local authority may order it taken down or take action, and your campaign can be affected. That is why you should ask for proof of the permit first.
This guide is general information. Rules and prices differ by location; confirm with the local authority or media owner.