Types of outdoor (OOH) advertising in Malaysia and which suits you
Updated: 17 Sep 2026, iklan.app
Outdoor or out-of-home (OOH) advertising in Malaysia includes static billboards, digital screens (DOOH), public transport ads such as LRT, MRT and buses, and airport advertising. Each suits different goals and budgets: static boards for long-term brand awareness, digital screens for flexible budgets, and public transport for broad city reach.
Static billboards
Large boards along highways and main roads. Suited to brand awareness and long-running campaigns. Usually booked monthly and require printing and installation.
Digital screens (DOOH)
LED screens in city centres, malls and busy junctions. Ads rotate with other advertisers, so costs are lower and content can be changed quickly. Suited to seasonal promotions and small businesses.
Public transport
LRT and MRT train wraps, station advertising and bus ads. They reach large numbers of daily commuters in urban areas, with messages seen repeatedly.
Airports
Lightboxes and displays in arrival and departure halls. They reach tourists and business travellers, and suit hotels, property, tourism and premium brands.
How to choose
- Decide your goal: brand awareness, a short promotion or foot traffic to your shop.
- Identify your audience and where they are every day.
- Set a budget that includes design and printing.
- Plan how you will measure results, for example QR codes, promo codes or a dedicated WhatsApp link.
FAQ
What does DOOH mean?
DOOH (digital out-of-home) is outdoor advertising shown on digital screens, usually rotating between several advertisers.
Which type is cheapest to start with?
Rotation slots on digital screens are usually the most affordable way to start, especially in secondary towns.
This guide is general information. Rules and prices differ by location; confirm with the local authority or media owner.